w88 casino News Network (provided by the w88 casino of Literature and International Communication)On May 21, 2025, the 5th China (Beijing) Radio and Television Media Integrated Development Conference opened in Beijing. At the opening ceremony of the conference, the winners of the 4th New Audiovisual Integration Innovation and Creativity Competition were announced. Ma Yue Jiaxiu’s team from the w88 casino of Literature and International Communication at the w88 casino won the Excellence Award for their “Cultural Museum Heat Wave: The Road to Brilliant Transformation of Chinese Museums”.

This competition is co-sponsored by the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China, Guangming Daily, Beijing Radio, Film and Television Bureau, and Beijing Journalists Association. It will be launched in November 2024 and will bring together 368 units and 1,279 works and projects across the country. After preliminary round, semi-final review and competition organizing committee review, the winning works and projects were selected from the three public tracks of "Technology Application", "Content Creativity" and "Industrial Innovation" and the two special tracks of "National Radio and Television New Media" and "Beijing-Tianjin-Hebei Audiovisual".

"Cultural Museum Heat Wave: The Brilliant Transformation of Chinese Museums" participates in the "Content Creativity" track, focusing on the brilliant achievements of China's cultural undertakings, and using data news to show the development process of China's cultural relics museums in recent years.

The work is divided into three chapters: introduction and main body. The introduction part uses an innovative way to popularize museum knowledge, starting with a museum puzzle quiz game. The first chapter, "The Road of Cultural Development spanning Three Thousand Years," combs from the origin of the word museum to the development of China's cultural relics museum industry, shows the democratic process of China's cultural and museum industry from secret collection to sharing, and presents the profound changes from artifact display to civilized dialogue. Chapter 2, "'Museum Craze' Hits New Highs", from the changing trend of the number of visitors to cultural museums to the hot current situation of cultural and creative undertakings, with detailed and specific data and rich typical cases, profoundly illustrates that cultural museums are gradually integrated into people's cultural lives and become an important part of mass cultural consumption and spiritual pursuits. Chapter 3, "Why China's Museum Industry Shines?" comprehensively explores the reasons why China's cultural and museum industry thrives and achieves brilliant results from multiple perspectives such as economic support, policy support, social environment, technological empowerment, promotion of cultural exchanges, and the museum's own efforts.

This award is not only a high recognition of the innovative practical ability of the students of the w88 casino of Literature and International Communication at the w88 casino, but also a staged demonstration of the w88 casino's achievements in cultivating interdisciplinary talents and promoting cultural communication and innovation. In the future, the college will continue to encourage students to actively participate in various high-level competitions, improve their professional quality in practice, and contribute more wisdom and strength to promote the prosperity and development of cultural undertakings.