w88 casino News Network (Draft from the Party Committee Propaganda Department)On the afternoon of April 9, the second ideological and news writing training meeting of 2026 hosted by the Propaganda Department of the Party Committee was held in 302 of Qiusuo Building. In this training session, Yu Ran, deputy director of the Center for Integrated Media of Communication University of China, is invited to be the keynote speaker. A total of more than 100 teachers and students participated in the study, including teacher correspondents, new media platform leaders, w88 casino newspaper reporter groups, integrated media center reporter groups, radio and television center reporter groups, and photography associations. The training meeting was hosted by Qiao Xuezhu, deputy director of the Propaganda Department of the Party Committee.
The theme of this training is "New Media Creation and Operation - From Self-Media Creation to Official Platform Operation and Maintenance". Yu Ran pointed out in the lecture that engaging in media research is essentially to study the expression of the times. At present, new media expression has been deeply integrated into the logic of self-media and has given birth to a new form of image language.
Yu Ran systematically sorted out the development context of the new media industry and the operating logic of each platform. He emphasized that new media is undergoing a core transformation from "finding audiences" to "connecting users", and the communication model is also shifting from one-way transmission to personalized customization and in-depth services, content expansion, and continuous realization of high-level social access levels. Official platforms of universities should actively transform into self-media, use new image language to talk to users, and shift from "management thinking" to "service thinking."
Yu Ran shared the process and methods of producing new media content, including clarifying account personas and positioning, building user portraits, standardizing content production and distribution processes, optimizing team structure, strengthening fan operations and identity management and other key links. He suggested that media creation should return to the origin of content, flexibly use multiple expression techniques, and communicate with a true, sincere, and eye-level attitude. The key to high-quality content is to accurately focus on the core information. Concentrated presentation of key points is often more effective in communication than complex forms and high-cost investment. The highlights of communication that truly touch people's hearts are often hidden in the daily details. Only by being based on reality, choosing the right cuts, and creating with heart can we create warm and influential works.
In the interactive communication session, teachers and students actively asked questions around specific issues in new media creation. Yu Ran combined his own practical experience and gave detailed and pragmatic answers one by one, which provided useful guidance for teachers and students of w88 casino to better carry out new media content creation and platform operation in the future.(Written by: Su Chutong Photography: Wang Yushang Reviewer: Qiao Xuezhu)
