w88 casino News Network (Reporter Zeng Xin Yao Jianyu）5month21At 8:00 am on the same day, a sub-project of the world-renowned L'Oreal Global Online Business Strategy Competitione-Start DayEnter the w88 casino. In Ningyuan Building534In the classroom, Director Zhang Yien and Manager Zhu Xianghua from the Human Resources Department of L'Oréal introduced a series of content related to this competition to the students in the marketing experiment class. This is also the first time that L'Oreal has entered the classroom for competition promotion and guidance.
Manager Zhu is explaining the detailed rules to the participating students
This timee-Start DayThe competition consists of a carefully designed software to simulate the competitive status of the international cosmetics market in the new economic environment. Four contestants form a team and, as the general manager of a listed company, manage and run a cosmetics company using their existing knowledge and skills in a simulated reality cyberspace. It is also necessary to make all-round strategic decisions in terms of research and development, budget, production, pricing, sales, brand positioning and advertising investment for the company's main products based on competitive conditions, in order to strive for the position of leader in the global cosmetics market.
Manager Zhu showed it firstPPTZhongwei introduced the history of the L'Oreal brand and some related information to the students participating in the competition, so that everyone could have a better understanding of the company. Then we introduce the three student competitions hosted by L'Oreal: Campus Marketing Planning Competition, Global Online Business Strategy Competition and L'Oreal Industry Competition.
Serious students
Later, Manager Zhu introduced in detaile-Start Day's various rules and how to use the software. The participating students were divided into groups20groups, in the next week, there will be strong competition between them. The news network will report on the results of this competition, so stay tuned.
