(Source: Tencent Education 2025-06-16)
Recently, "Interviews" specially invited Xing Xiaoqiang, dean of the International Business w88 casino of the w88 casino, to decode for us the w88 casino-running logic, practical path and strategic vision of the International Business w88 casino of the w88 casino.
Three pillars of internationalization, a business talent training system that connects China and the West
Since its establishment, the International Business w88 casino of the w88 casino has been committed to integrating classic management theories with China’s local management innovation practices, creating a unique business administration teaching and talent training system that connects China and the West. "The full name of UIBE is 'w88 casino', and international business is engraved in the genes of the w88 casino and college." Dean Xing Xiaoqiang started clearly. He explained the three pillars that support the international characteristics of the college:
Globalization of teachers: "The returned teachers of the International Business w88 casino have a profound academic background in world-famous universities, and most of the local teachers also have visiting experience in top overseas universities, which ensures a global perspective in scientific research and teaching."
Diversified student sources: “There are rich international exchange programs at all levels of undergraduate, master’s and doctoral levels. Undergraduate students alone can study in more than 50 countries around the world. The International Business w88 casino is applying to join the Global Business w88 casino Partner Network (IPBS) to establish closer cooperative relationships with business schools in Europe, America and Oceania in terms of international talent training. The college also has a complete training system for international students, with nearly 300 international students studying in the business w88 casino’s undergraduate, master’s and doctoral programs. For example, the IEMBA program has attracted many middle- and high-level managers from developing countries to learn from the experience of Chinese-style modernization construction. ”
Management Internationalization: "Many members of our administrative management team have gone overseas for short-term study visits to experience the best practices of management in world-renowned universities at close range. The collaborative integration of teachers, students, and administration has implemented international education through courses, projects, and activities."
Digital-driven, industry-education collaboration, a way to break through based on differences
In the view of Dean Xing Xiaoqiang, "innovation" is the vitality of the development of business schools, and it is necessary to take into account both "To be better" and "To be different". On the one hand, we will continue to strengthen our "internationalization" advantages and continuously improve our scientific research and teaching capabilities from the aspects of "going out" and "coming in"; on the other hand, we will use "digital intelligence drive" and "collaboration of industry, education and research" as the starting point to open up a differentiated track.
Digital-driven: The college requires that all projects and courses should incorporate artificial intelligence and other content, and use a "hardware + software" approach to promote innovation in teaching models and methods to achieve an upgrade from "digital" to "digital-intelligent";
Industry-education-research collaboration: The college is deeply linked with industry to achieve value co-creation, which can not only provide teachers and students with the latest Chinese local practices, but also provide high-quality students and solutions to enterprises. “This ‘thick foundation + strong characteristics’ model ensures that we can lead the development of business science,” said Dean Xing Xiaoqiang.
The International Business w88 casino takes in-depth internationalization as its core attribute and runs through the academic system and management structure. In view of the integration path of global vision and localized practice, Dean Xing Xiaoqiang proposed that in the early days of the w88 casino, it obtained AACSB, EQUIS, and AMBA The three major international certifications are systematically integrated with the international higher business education system; as China's national strength increases and the higher education power strategy is advanced, the global landscape is showing a decentralization trend, and the college's strategy has shifted to deepening the local education foundation, shaping differentiated core competitiveness, strengthening subjectivity based on independent innovation achievements, and contributing to the establishment of a new order in the new era of globalization.
Two-way empowerment of academic brands, from international labeling to social cognitive reshaping
Facing the homogeneous competition in business education, Dean Xing Xiaoqiang said that branding is the key to breaking the situation. "A brand needs to have three major elements: clear value attributes, distinct distinction, and broad social recognition." He said frankly that the "international" label of the International Business w88 casino has been deeply rooted in the hearts of the people. There is still a lot of room for improvement in how to transform the strength and achievements of accounting disciplines into broader and deeper social recognition.
Therefore, in terms of brand building, Dean Xing Xiaoqiang proposed a collaborative model of “personal academic brand + college platform support”. He encouraged college teachers to disseminate academic results and high-quality content through the college’s self-media matrix, emphasizing that “the college brand is an amplifier of teachers’ personal influence.”
This two-way empowerment mechanism allows the International Business w88 casino to continue to maintain its leading position in the country in traditional competitive disciplines such as international business management, accounting, and finance, and to form characteristics in emerging directions such as innovation and entrepreneurship, digital marketing, and smart manpower. In addition, the International Business w88 casino is building a "media matrix" to transform academic achievements into social impact through public accounts, short videos, live broadcasts and other forms.
For example, Dean Xing Xiaoqiang and Professor of Strategy Li Zijie conducted a dialogue program "What is Strategy?" ", popularizing management knowledge in a relaxed way; the academic achievements of young teachers can also be made into short videos, breaking the "cold" impression of traditional professors. “We must not only pass on knowledge, but also convey the university’s social responsibility and humanistic sentiments.”
Reconstruction, integration, transformation, innovative paths for business education to cope with the changes of the times
The current era is changing at an extremely rapid pace, posing a huge challenge to traditional business education. Business education originated from the rising management costs caused by social division of labor and large-scale machine production after the industrial revolution, which gave rise to the need for professional management education. However, the emergence of new technologies such as digital intelligence and AI and a large number of business innovation practices are impacting traditional business education concepts and teaching systems.
Therefore, in view of the innovation of business education model, Dean Xing Xiaoqiang pointed out the key response path for international business schools:
Systematic reconstruction: AI has impacted the content delivery and teaching model of traditional business education, requiring top-down reflection on the entire chain of strategy, concept, organization, and execution. The college requires all courses to incorporate digital and intelligent content and promote innovation in teaching methods to respond to the changes of the times;
Transformation of local wisdom: Transform Chinese management innovation practices into classroom content in a timely manner through cases and other forms, fully participate in building China's independent knowledge system, and practice "be yourself first, and then integrate into the world";
In-depth integration of industry and education: Implement the "dual tutor system" in MBA and other projects, where industrial tutors and academic tutors study courses together and teach in the same class to achieve a deep integration of theory and practice.
Strategic Matrix Drives the College to High-Quality Development during the “15th Five-Year Plan”
High-quality development requires high-level strategic planning. Dean Xing Xiaoqiang outlined the future development path of the International Business w88 casino with a "strategic matrix":
First, international leadership. In the process of the world moving from globalization to de-globalization and then to new globalization, based on the three major international certifications (AACSB, EQUIS, AMBA), we will continue to innovate and consolidate our position as an international benchmark; secondly, driven by digital intelligence. Use AI to empower business education and teaching, build smart classrooms, and cultivate "technology + management" compound talents; third, collaborate between industry, education and research. Actively build a new liberal arts laboratory, connect academia and industry with platform construction, and integrate theory and practice with the integration of science and education, industry and education; fourth, service-oriented support. Create an integrated and collaborative administrative management system to support the development of various teaching and scientific research activities with efficient management services.
“Strategy is not a slogan, but a framework for all teachers and students to think together and a guide for common practice.” Dean Xing Xiaoqiang emphasized that the International Business w88 casino is summarizing the “14th Five-Year Plan” and planning the “15th Five-Year Plan” under the deployment of the w88 casino. Through the criss-crossing strategic matrix, the efforts of each classroom, each department, and each department can be deeply bound to the strategic goals of the w88 casino to form an ecosystem of high-quality development.
At the end of the interview, Dean Xing Xiaoqiang sent a message to the young students: "This is an era full of uncertainty, but uncertainty breeds huge opportunities. The International Business w88 casino of the w88 casino has an open curriculum system, an international platform and the innovative gene of daring to be the first. You are very welcome to choose the International Business w88 casino of the w88 casino. We look forward to meeting you here, learning together, and growing together!"
With video link:https://news.qq.com/rain/a/20250616A086U000?suid=&media_id=
