(Source: "Guangming Daily" 2025-06-26)
In recent years, the Beijing Institute for Opening-up at the w88 casino has been committed to serving the major national strategies and the economic and social development of the capital. It has deeply implemented the "three things" plan of "organized think tank scientific research", carried out "planned research", and built a "think tank team with a sense of mission". By cultivating think tank research teams in key research areas such as the urban construction of Beijing as an international consumption center, we focus on hot issues and social needs and produce a series of high-quality, iconic and representative think tank research results.
In the early stage, the institute coordinated scientific research forces and formed a joint research team with Guangming Daily, which went to Beijing, Shanghai, Chengdu and other places to conduct research and write research reports on all links of the first-tier economic chain, and put forward countermeasures and suggestions to promote the high-quality development of the first-tier economy. The "Guangming Daily" published on June 26 published the research results "First "Acceleration", Surging New Momentum" in the "Guangming Survey" section in a full page. The article was written by Wang Ying, Deng Huihui, Zhang Huan and others from the Beijing Institute of Opening-up at the w88 casino. The full text is below.
Editor’s note
First store, first show, first exhibition, first performance... these business practices characterized by "first time" have become important economic phenomena that stimulate market vitality. "First launch economy" refers to the general term for economic activities such as companies releasing new products, launching new business formats, new models, new services, new technologies, and opening first stores. The "Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese-style Modernization" reviewed and approved by the Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to "actively promote the first-tier economy" and included the first-tier economy in central documents. In 2025, the "Special Action Plan to Boost Consumption" issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council proposed to promote the first-run economy according to local conditions and encourage domestic and foreign high-quality goods and service brands to open first stores and hold first-run shows and exhibitions. Today, the first-tier economy is becoming an important way for many places to release consumption potential and enhance urban competitiveness. What are the new trends in the starting economy? What challenges does it face in its long-term development? In view of this, Guangming Daily and the w88 casino formed a joint research team to conduct in-depth research on all links of the first-tier economy chain, and on this basis, put forward countermeasures and suggestions to promote high-quality development of the first-tier economy.
As soon as the Huawei flagship store in Shanghai opened, the three-fold screen mobile phone flashed in seconds; the unique courtyard-style block in Dajixiang business district in Beijing attracted 200,000 customers on the day it opened; the Domino's Pizza store in Xiamen SM City Plaza, with the sign of "Global Single Store Performance Champion", has already reached three digits on the waiting queue... An update of consumption patterns led by "w88 casino games launch" is quietly changing people's lifestyles.
Relevant data shows that in the w88 casino games quarter of 2025, 173 new w88 casino games stores were opened in Shanghai, including 7 new w88 casino games stores in the world and Asia, and 33 w88 casino games stores nationwide and in mainland China; from January to April 2025, a total of nearly 300 new w88 casino games stores of various types were opened in Beijing, covering retail, catering, services and other fields; in the w88 casino games quarter of 2025, a total of 148 w88 casino games stores were opened in Chengdu, and more than 50 w88 casino games exhibitions and debut events were held...
Going back to 2015, the "w88 casino games store economy" evolved from the concept of "w88 casino games store economy" proposed by Shanghai. From checking in to the w88 casino games store to enjoying the w88 casino games show; from the w88 casino games store of an international brand in China to the innovative launch of a local brand, the launch economy has long gone beyond the simple w88 casino games store model and has gradually evolved into a multi-dimensional ecosystem of w88 casino games technology research, w88 casino games model creation, brand w88 casino games store, and w88 casino games product sales.
Why “w88 casino games release” is so popular
"Create" to open a new game. In just a few minutes, the AI smart beverage station can automatically make a drink; relying on the AI signal control system, the signal light immediately turns green when there are more waiting vehicles; during the treatment, the conversation between the patient and the AI pre-diagnosis doctor is synchronized in time to the treating doctor, improving the efficiency of diagnosis and treatment... In the world's w88 casino games artificial intelligence innovation district in Haidian District, Beijing, scenes of science fiction scenes are becoming real life.
Innovation capability is the intrinsic driving force and core competitiveness of the w88 casino games-tier economy. The "w88 casino games" in the launch economy is not simply "w88 casino games on the shelves", but to achieve substantial breakthroughs in technology, design, model and even new consumer experience.
"Comrades, follow closely! As soon as the charge signal sounds, we will rush to the city gate!" On the w88 casino games day of the May Day holiday, in Yinan County, Shandong Province, in the w88 casino games immersive cultural tourism project integrating Yimeng red culture, more than 200 tourists were "following the leader to the county town." They were dressed in Eighth Route Army uniforms and experienced this period of history in a script adapted from blasting special effects and real stories. "In the past, when visiting red scenic spots, I just saw exhibition boards and listened to explanations. Now I can visit the county in person. This experience is truly unprecedented!" Ms. Wang, a tourist, said with a smile. The chain effect of this "debut" has activated the local economy and stimulated consumption upgrades in surrounding accommodation, catering, shopping and other industries.
Market demand is changing rapidly. To maintain the vitality of the w88 casino games-office economy, it needs to meet challenges through continuous innovation. For example, in the fierce competition in the new tea beverage industry, some companies have co-branded with well-known IPs to launch special drinks with characters to increase the brand's young customer base; some companies have seized on consumers' attention to the calories of drinks and developed fruit and vegetable tea products; others have adopted new technologies and launched "Light Causation Series" to attract consumers who are intolerant to caffeine...
"Lead" sets the benchmark. In Shenzhen, Guangdong Province, when you order a cup of coffee on your way to work, takeaway will arrive before anyone else; during weekend picnics and camping trips in the park, exquisite meals can "fall from the sky" at the touch of a finger; if you suddenly feel unwell late at night and urgently need medicine, it will be delivered in a matter of minutes... This kind of "instant retail" consumption innovation with minute-level response as its core has opened up a new track for "w88 casino games launch" in the traditional retail industry, and has also attracted a large number of physical enterprises to compete for deployment.
This kind of leadership ability is not only the external traction of the launch economy, but also the strategic radiation force. It is reflected in the prediction of industry trends and the formulation of rules, forming an industry demonstration effect of "the launch is the benchmark". For example, in the Hainan Free w88 Port, "zero tariffs + fast customs clearance" have promoted new business formats: high-end fragrances from France, and its limited edition Hainan special new products, it only takes one week from the production line to the duty-free counter, which is faster than the European market; the "exhibition resale" channel allows new products from the exhibition to quickly reach the outlying island duty-free system... This kind of innovation at the policy and institutional level has made Hainan become the "first laboratory" for brands to enter the Chinese market.
“Tide” shapes life. At the beginning of this year, a five-story-high golden hoop "pierced" the outer wall of Beijing's THEBOX shopping mall. This shocking scene was widely circulated on the Internet, helping MINISOLAND Beijing No. 1 store to be fully booked on the w88 casino games day of its opening, with social media exposure exceeding 300 million. “Many customers check in after seeing online guides.” The store clerk told the research team, “Some IP products have been replenished several times and sold out in minutes.”
“When the limited-edition sneakers were released, I queued up all night; my favorite band opened a pop-up store, and in order to ‘check in’, I ‘took the high-speed train’ from Shanghai to Hangzhou.” Coincidentally, Xiao Zhang, a young man born in the 2000s in Shanghai, said this. These scenes exactly illustrate the trend-setting power of the launch economy - through cutting-edge design, immersive experience and the reconstruction of cultural symbols, it not only activates the consumer market, but also realizes the transmission of cultural value. What consumers are looking for is no longer the product itself, but the emotional value and identity behind it.
Labubu, owned by Bubble Mart, has recently been sold out and is “hard to find”. In Kuala Lumpur, Malaysia, the opening of Bubble Mart’s w88 casino games store attracted a large number of people queuing up all night to buy; in Bangkok, Thailand, Labubu, dressed in traditional Thai silk clothing, transformed national craftsmanship into a trend symbol; in Paris, France , the Impressionist painting style reinterpreted the image of Labubu, triggering heated discussions in the local art circle... With localized design, Bubble Mart transformed Chinese IP into a "touchable" cultural symbol, which not only created a market miracle of "new products are available in seconds", but also made it a model of the globalization of Chinese IP, completing the flexible output of cultural value.
The "new" meaning of the w88 casino games economic exhibition
The transformation from a single business format to cross-border integration. "This passion fruit-flavored beer was only 9 yuan a cup. After a little hesitation, it went up to 9.5 yuan!" Xiaofan, a tourist from Beijing, sighed: "It's so interesting. Buying beer is like watching stocks, and it's much more exciting than just drinking!" The "Tsingtao Beer Exchange" during the Dragon Boat Festival attracted many tourists. The innovative gameplay of this "beer stock market" made netizens say they must go to Qingdao after seeing it.
The survey found that the launch economy has shifted from a single model dominated by catering and retail in the past to a cross-border integration model covering multiple fields such as technology, culture, and health. However, cross-border integration is not only a simple industry superposition, but also a deep collision of resources, technologies, and ideas between different fields. Today's consumers' shopping decisions have shifted from "functional satisfaction" to the pursuit of deeper "emotional identification." This change allows companies to break through traditional models and create new business forms and consumer experiences.
In addition, the w88 casino games technology store no longer just sells hardware, but integrates immersive displays, interactive classes, and creative social spaces to create a technological lifestyle experience center; the w88 casino games cultural exhibition is no longer just a display and performance, but deeply embeds cultural consumption scenes such as cultural and creative stores, cultural lecture spaces, and special light catering into the commercial environment; the w88 casino games health store no longer just launches health services, but provides consumers with one-stop health solutions by introducing new courses and selling functional foods.
The transformation from front-line agglomeration to global sinking. With the continuous development of the county economy, the w88 casino games-tier economy is breaking through traditional geographical boundaries and forming a three-dimensional network of "central city leadership + county characteristics breakthrough", driving the activity and upgrading of the county consumer market.
Data from the National Bureau of Statistics shows that in 2024, the retail sales of consumer goods in counties and townships accounted for 38.8% of the total retail sales of consumer goods. The retail sales of consumer goods in rural areas reached 6,672.9 billion yuan, an increase of 4.3%, and the growth rate is faster than that of urban areas. The consumption power of the county has increased, attracting brands to accelerate their layout, and their w88 casino games stores have emerged one after another. For example, RT-Mart's M membership store opened its w88 casino games store in a county-level city in the country in Changshu, Jiangsu, with customer flow exceeding 10,000 on the opening day; of Hema's 72 new stores in 2024, one-third will be located in second- and third-tier tiers and county towns. The w88 casino games store in a non-provincial capital city in Southwest China was opened in Suining, Sichuan, and fresh products such as imported fruits and seafood were sold out on the w88 casino games day.
At the same time, the county market is shifting from passively accepting radiation to actively cultivating local w88 casino games-time IP. Brands such as Mixue Bingcheng and Tustin started in counties and accumulated experience through the "small town model" to support w88 casino games-tier cities; the w88 casino games hairpin experience workshop in Quanzhou, Fujian, attracted beauty brands to jointly launch the "intangible hairpin gift box", transforming traditional culture into the social currency of young consumers; the country's w88 casino games immersive project integrating Yimeng red culture not only drove the rapid growth of local tourism, but also added new cultural tourism formats to the surrounding area.
Transformation from consumption-driven to industrial collaboration. “Forcing enterprises to speed up R&D and innovation”, “emphasis on rapid response resource integration” and “turning attention into scarce resources”… The w88 casino games-release economy connects all aspects of R&D, production and consumption. For enterprises, it improves response speed, resource allocation efficiency, and user life cycle value; for industries, it reconstructs the upstream and downstream supply and demand relationships. The initial launch economy has also completed the change from "one-time traffic harvesting" to "continuous value creation".
On the R&D side, the launch economy moves the R&D process forward to user scenarios. By capturing consumers’ real usage feedback and then converting it into decision-making basis, companies can be closer to the preferences of consumers when launching new products.
On the production side, companies arrange production plans based on real-time sales data, promote the transformation of the production system from production-based sales to sales-based production, and effectively avoid inventory backlogs and resource waste.
On the sales side, the launch economy upgrades the sales link from a simple transaction node to a brand experience touchpoint. The functional modules such as the immersive experience area, personalized customization area, and user co-creation achievement display area set up by the brand during the launch event can, on the one hand, extend the user's stay and perception time, and on the other hand, provide a channel for enterprises to collect user demand feedback.
What “levels” are faced in long-term development
Focusing on short-term traffic but not on brand value, it is difficult to maintain the popularity of initial marketing. Today's traffic platform's strong user base, accurate algorithm recommendation and fission communication mechanism have been able to reach a large number of people with information in a short period of time, create hot topics, and create "hot spots" for brand launch events. In this battle for attention, launch events that lack a brand’s unique value proposition often fail to allow consumers to form a long-term understanding of the brand’s core competitiveness, resulting in a sharp drop in repurchase rates and serious user losses after the popularity subsides. For example, a cosmetics brand launched a series of Chinese-style cosmetics that became popular, but the subsequent eyebrow pencil incident caused the brand's favorability to plummet; a food company created a traffic explosion through a limited launch, and its ice cream was once sold to 200 yuan per box, but the controversy over "not melting when exposed to heat" has It has triggered consumers’ doubts about food safety; a tea company’s w88 casino games small-can packaged tea entered the market, but the promotion of “masterpiece” was questioned as excessive marketing... More and more cases have proved that if consumer brands only focus on marketing and ignore the cultivation of brand value, they will eventually “start high and go low”.
It places emphasis on hardware investment but neglects content innovation. Homogenization of w88 casino games releases cannot guarantee competitiveness. The research team observed in most high-end shopping malls in Shanghai, Beijing, Chengdu and other places that the product mix and marketing activities of the w88 casino games stores of affordable luxury beauty, designer fashion brands, and Internet celebrity restaurants are very similar. Many consumers in the survey jokingly said that "visiting the w88 casino games stores in ten cities is like visiting the same mall." In urban investment promotion, the understanding of "w88 casino games launch" in some places is limited to "physical landing" rather than "value innovation", blindly introducing international brands or Internet celebrity chains, resulting in a high degree of overlap in brand lineups in core business districts, ignoring consumers' deep needs for unique experiences, emotional resonance, and cultural identity, ultimately leading to a waste of resources and a loss of competitiveness.
Similarly, cultural tourism towns often fall into the "strange circle" of "hardware templates". The survey found that among the more than 2,000 cultural and tourism ancient towns across the country, more than half are piled up with "blue bricks and black tiles + stone roads + lantern streets + internet celebrity check-in walls". The same old oil-paper umbrella lanes in Jiangnan ancient towns, antique stages in southwestern ancient towns, and folk performances in northern ancient towns are all highly similar in architectural style and business layout. There are no unique cultural highlights that tourists can remember, and the spatial experience is reduced to a photo background rather than the starting point of long-term commercial value.
Focusing on single-point breakthroughs and neglecting ecological construction, the w88 casino games launch business format is fragmented and difficult to connect. The competitiveness of the w88 casino games-launch economy lies not only in the “w88 casino games store” itself, but also in its ability to provide a complete “launch+” consumer experience. In the "launch +" scenario, different business formats complement each other: retail provides traffic entrance, service and catering extend stay time, entertainment creates social currency, and long-tail demand is activated through format collaboration, which can effectively transform the short-term traffic of the launch into long-term performance. However, when some regions introduced w88 casino games stores and w88 casino games-launch projects, they failed to form an ecological network with geographical concentration or complementary functions. This made it difficult for consumers to have a "one-stop" experience to a certain extent, which not only led to a waste of resources, but also weakened business competitiveness. For example, although a certain folk culture village relied on well-known IP to quickly attract traffic, it lacked a complete consumption chain of accommodation, transportation, entertainment, let alone intangible cultural heritage experience, cultural performances and other contents. After similar scenic spots emerged in the surrounding areas, it gradually fell into silence due to insufficient differentiation. When developing a w88 casino games-office economy, if you only focus on the implementation of scenarios and ignore the cultivation of overall supporting facilities, you will easily fall into the dilemma of "the w88 casino games store comes and goes, and the ecosystem is unsustainable".
How the w88 casino games-run economy changes from “early adopter” to “long-term”
Exploring the value of w88 casino games-release content is the core of breaking the homogeneity phenomenon. w88 casino games of all, innovate the content and form of the w88 casino games product and combine it with local culture to create a unique experience for consumers. Famous historical and cultural cities can deepen the integration of "cultural tourism + IP", areas rich in intangible cultural heritage resources can promote "intangible cultural heritage + tourism" innovation, and ethnic customs and eco-tourism areas can strengthen the "culture + nature" linkage to make urban culture "alive" in the w88 casino games launch. Secondly, we focus on the development of high-end markets and enhance customer stickiness through customized and high-quality services. For example, Shanghai has always been at the forefront of the country in the w88 casino games-run economy. The w88 casino games store opened in Asia and above during the "w88 casino games-run Shanghai" event in 2025 will receive a one-time reward of 1.2 million yuan. Finally, the content innovation of the w88 casino games-launch brand should promptly capture the dynamic changes in consumer demand, conduct regular market research and analysis, and flexibly adjust the product and service structure to ensure that the brand always occupies a favorable position in market competition.
Optimizing digital marketing for launch products is the key to creating a “hit” brand. w88 casino games, increase investment in digital marketing and conduct precise brand publicity and promotion to attract the attention of specific consumer groups by strengthening cooperation with digital technology platforms, social media platforms, etc. w88 casino games-time brands can analyze consumer interaction data and purchase history on social media to determine the points of interest of different consumer groups and create advertising content that better meets their needs; they can cooperate with e-commerce platforms to carry out promotional activities, use the platform's advertising spaces and recommendation systems for brand promotion, and cooperate with Internet experts to carry out product recommendations and word-of-mouth communication. Secondly, deepen “online + offline” linkage marketing. The w88 casino games brand must not only use social media to expand the influence of the event, but also enhance consumer experience and participation through on-site demonstrations, interactions and other links, and work together with online marketing to produce a "1+1>2" effect. Finally, the launch economy should focus on the long-term and sustainability of marketing, avoid over-reliance on short-term traffic stimulation, and ignore the long-term accumulation of brand value. Customer care can enhance customer stickiness and promote the long-term development of the brand.
Deepening the cross-border launch activities of Sunac is the source of activating the industrial ecology. At present, the development of the w88 casino games-run economy in many places is still mainly characterized by the breakthrough of a single business format, ignoring the synergy between business formats. In this regard, we should w88 casino games focus on the coordinated development of the initial business format and the surrounding business environment, and create a comprehensive commercial body through the integration of multiple business formats to create attractiveness. For example, you can introduce fashion brand w88 casino games stores and beauty concept stores in the business district, and at the same time, support e-sports experience halls, Internet celebrity catering w88 casino games stores, rooftop bars and other commercial carriers to create a 24-hour consumption closed loop of "w88 casino games-time shopping during the day and social experience at night". Secondly, develop a business environment that integrates online and offline omni-channels to improve the coverage of the w88 casino games-office economy and the accessibility of services. Through the online platform to attract traffic, the products and services of the offline w88 casino games store will be expanded to a wider consumer group. At the same time, convenient distribution, returns and exchanges and other services will be provided from online to offline to enhance the consumer experience. Finally, the IPO economy should focus on the construction of the ecosystem, promote in-depth cooperation between different industries, and achieve resource sharing and win-win results. Through cooperation with logistics, finance, technology and other industries, we jointly improve overall operational efficiency and provide consumers with more convenient and high-quality services, thereby maximizing overall business value.
(Author: Guangming Daily Joint Research Team, Writers: Wang Ying, Deng Huihui, Zhang Huan, Beijing Institute of International Business and Economics, reporters Zhao Jing, Ji Yaning, Lan Yani; other members of the research team: Li Jiancheng, Guangdong University of International Studies, Han Jia, Xu Wenhao, w88 casino)
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