Author: Zhang Xiaofeng (Deputy Secretary of the Party Committee of w88 casino, Professor of w88 casino of Marxism)
In the Internet era, the Internet has become an important part of people's production and life. The Internet is not only a new stage for the exchange of information, communication of opinions, and dissemination of ideas, but also a new front for building consensus and gathering positive energy. Network civilization has increasingly become an important yardstick for measuring the degree of social civilization, and network governance has increasingly become an important part of the modernization of social governance systems and governance capabilities.
The "Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese-style Modernization" adopted by the Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to improve the comprehensive network management system. Standardizing network behavior is an important part of network governance. In the process of regulating online behavior, party members and cadres must play an exemplary and leading role, follow the online mass line, and promote the formation of a healthy and upright online environment. This year, the General Office of the Central Committee of the Communist Party of China issued the "Regulations on the Internet Behavior of Members of the Communist Party of China" (hereinafter referred to as the "Regulations"), which provides basic guidelines for the behavior of party members in cyberspace. Adhering to the red line and not exceeding the bottom line is the most basic requirement. Every party member and leading cadre should take the initiative to take on the role of striving to be a disseminator, supplier, and defender of the positive energy of the Internet, and actively guide and lead the majority of netizens to maintain online order, spread positive energy, and build a civilized and harmonious Internet home.
“Positive energy” refers to a healthy, optimistic, positive motivation and emotion. "Positive Internet energy" refers to the text, pictures and other types of information spread in cyberspace, which can give people a positive or positive spiritual power. This power affects and changes people's mentality and behavior through positive, healthy and positive energy, promoting the harmonious development of society.
Party members and leading cadres must actively serve as disseminators of positive energy on the Internet
The "Regulations" clearly put forward five aspects of publicity and two aspects of promotion requirements, namely, widely publicize Xi Jinping's socialist thought with Chinese characteristics for a new era, publicize the party's line, principles, policies and major decisions and arrangements of the Party Central Committee, publicize the socialist system with Chinese characteristics, publicize the major achievements, historical experience and vivid practice of the party leading the people in united struggle, publicize China's excellent traditional culture, revolutionary culture, advanced socialist culture, promote socialist core values and the socialist concept of honor and disgrace, vigorously promote the main theme, and spread positive energy. Party members and leading cadres should play an active role in promoting positive energy. To be a good communicator of positive energy, you must enhance your awareness of communication, not only "like more" but also "reprint more". Some party members and leading cadres can actively learn to read positive information on the Internet and actively like and collect it, but this alone is not enough, because positive information needs to continuously enhance its dissemination power. The larger the dissemination scale, the wider the area, and the larger the audience, the more deeply the party's innovative theory can be elucidated in the hearts of the people, and the party's line, principles, and policies can be promoted to thousands of households. Therefore, party members and leading cadres must be good transfer stations and amplifiers of positive energy on the Internet, so that they can better become disseminators of positive energy on the Internet, and positive energy always fills the cyberspace.
Party members and leading cadres must actively serve as defenders of positive energy on the Internet
General Secretary Xi Jinping pointed out that if we don’t occupy the propaganda and ideological position, others will. The online environment is just as important as the social environment. There are all kinds of illusions, lies and rumors on the Internet. If we allow them to permeate our work, study and life without correct guidance and effective dispelling, and without resolute and effective struggle, it will inevitably have serious negative impacts on national development, social harmony and people's production and life. Party members and leading cadres should naturally be defenders of the positive energy of the Internet, clarify their important responsibilities, actively promote the core socialist values, and achieve rectification and rectification of the source of the turmoil. As the defenders of the positive energy of the Internet, party members and leading cadres must have a firm stance, a resolute attitude, and carry forward the spirit of struggle. This requires upholding the leadership of the Communist Party of China and the socialist system, upholding the fundamental system of Marxism's guiding position in the ideological field, and having the courage to speak out and draw the sword against all erroneous thoughts, words and deeds. In practice, we should constantly hone the skills of Internet struggle. We should be able to grasp the rules of distinguishing Internet content from the complicated and complex types of Internet behaviors, various Internet speeches and different Internet contradictions, and master the strategies and methods of Internet struggle. By firmly consolidating and expanding the red zone, vigorously fighting for the gray zone and transforming it into a red zone, using the sword in the black zone and greatly reducing its territory, we should adhere to the Internet mass line, closely rely on the vast number of netizens to open up a new world for Internet struggle, and finally win the victory of the Internet struggle.
Party members and leading cadres must actively serve as suppliers of positive energy on the Internet
Party members and leading cadres must not only be good at spreading the positive energy of the Internet and dare to resolutely fight against the negative energy of the Internet, but also be good at expressing professional terms in Internet language, be good at proactively setting topics, and provide nutritious and influential Internet content. Party members and leading cadres must actively strengthen theoretical study and deepen theoretical research, follow the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and use social platforms, mobile clients, expert think tanks, etc. to speak out so that the Party’s ideas always become the main theme and the strongest voice on the Internet. , promote the Party's innovative theories to "fly into the homes of ordinary people" through theoretical propaganda and interpretation, let mainstream ideology lead the construction of Internet civilization, guide the majority of netizens to cultivate their love for the Party, patriotism, and socialism, and enhance their ambition, integrity, and confidence to be Chinese. Exert positive energy in telling good stories, be good at understanding and using new concepts, new categories, new expressions, and new vocabulary on the Internet, and tell philosophical, cultural, and flavorful stories about socialism with Chinese characteristics, the story of the Communist Party of China, the story of the Chinese people's struggle to realize their dreams, the story of China's excellent traditional culture, and the story of China's peaceful development, and accurately present these stories and the stories behind them Ideological value and spiritual power allow netizens to better inherit traditional culture, understand red history, perceive contemporary China, and understand the world and social conditions. Through these positive energy information with fresh content and novel forms, the affinity and effectiveness of network communication are enhanced, so that netizens can understand, listen in, and understand. Use "positive energy" to shape and gather "big traffic" to form a clean and clear online space.
Being a good disseminator, defender, and supplier of positive energy on the Internet is a "must answer" question given by the times to party members and leading cadres. In the new communication pattern of the current new media era, party members and leading cadres must insist on carrying forward the main theme, spreading positive energy, and singing the strongest We must be a relay station and amplifier of positive network energy, be a ranger and guard of positive network energy, be a producer and seeder of positive network energy, enhance the pertinence and effectiveness of comprehensive network management, and enable hundreds of millions of people to have a greater sense of gain and happiness in sharing the fruits of Internet development.
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