w88 casino News Network (Reporter Shao Yaosen Photography Yujun Dong Xinyi)In order to thoroughly study and implement the spirit of the "Regulations on Propaganda Work of the Communist Party of China", effectively strengthen the construction of the publicity work team, and continuously improve the theoretical literacy and professional capabilities of news and publicity staff, w88 casino held a news and publicity work training session in the 222 conference room of the Administration Building on November 14th. Conference invitationSenior reporter of "People's Daily" and director of the weekly editorial office of the Ministry of Politics and CultureZhao Graceland brings the theme training of "Exploring New Mainstream Media Paths". All teachers from the Propaganda Department of the Party Committee, representatives of correspondent teachers, all members of the Integrated Media Reporter Group, members of Huiyuan Voice Broadcasting Station, and student reporter representatives from the News Center of each college participated in the study.
Zhang Xiaofeng, member of the Standing Committee of the Party Committee and Minister of Propaganda of the Party Committee, introduced the background of holding this training. He emphasized that in the theme education of "never forget the original intention and keep the mission in mind", news and publicity workers must "never forget the original intention and keep the mission in mind", be honest and innovative, and do a good job in media integration.Guest speaker Zhao Grace is a senior reporter at the People's Daily, editor-in-chief of the weekly editorial office of the Ministry of Politics and Culture, a senior education reporter, a current affairs commentator, one of the founders of the People's Daily client, and the head of the first batch of central kitchen integrated media studios. She has been covering and reporting on the front lines of education for a long time. She once participated in the establishment of the "Half Acre Fangtang" studio, the first batch of studios of the Central Kitchen of the People's Daily. She was the head of the visualization team of the Central Kitchen of the People's Daily's Two Sessions report. She has repeatedly asked questions at the meetings of Chinese and foreign journalists with the Prime Minister of the National Two Sessions.
“How to use the most effective way and the most vivid language to let others understand what you want to convey in the shortest time.” Zhao Graceland pointed out the gist of news propaganda straight to the point. "Today, what news are you most concerned about?" She asked the students present to actively participate in the interaction. While understanding the types of news that the public is concerned about, she also used examples to compare the "tonality" of different media, causing the students present to think deeply about the types and forms of news dissemination. This led to the challenge faced by contemporary media people - how to do a good job in news promotion under the conditions of increasingly fast and cheap access to news.
Zhao Graceland said that the key to dealing with this problem lies in the attitude, temperature and value of the news. She expressed the firm attitude of media people by displaying slogans such as "China, no less" when dealing with the Diaoyu Islands issue and the Sino-US w88 war. She used short videos and other methods to vividly demonstrate the current media propaganda's intention to pay attention to the audience's feelings, explore resonance points, and make the public feel warm. This teaching method that is close to life allows the students present to concentrate on the news content and at the same time more truly feel the importance of communication forms.
Zhao Graceland emphasized that the basis of news is basic facts, and more importantly, the value conveyed by news - "turn 'I want to say' into 'I want to say'". By playing two promotional videos based on the "big self" and the "small self" respectively, she explained to the students the connotation of "value" conveyed from different levels. The same theme and multiple angles of publicity aroused enthusiastic responses from the students present.
News people should have a "user mindset" and make the "important" into "necessary" while making news dissemination more interesting and easy to be accepted and loved by the public. Zhao Weina encouraged students to use the examples of people around them to find the best entry point and innovate to spread the value of youth. She emphasized that the new era has put forward newer and higher requirements for media people. We must "stand on the Tiananmen Gate Tower to think about problems, stand on the ridge to find feelings", "never forget our spiritual home", change the thinking perspective of journalists, clarify the value orientation of journalists, and write a new chapter in news propaganda work in the new era.
The training session will be hosted by Liu Xuan, a teacher from the Propaganda Department.Towards the end, student reporters from the Fusion Media Center presented flowers to Zhao Grace. Amid warm applause, the training session ended successfully.
