First session“Public Diplomacy and w88 live casino Communication” Huiyuan Forum
cum“‘Government of China’ and its w88 live casino Communication” Studio Launch Seminar was held
w88 casino News（w88 casino of International RelationsFeed）November 27, 2021, the first "Public Diplomacy and w88 live casino Communication" Huiyuan Forum and“‘Government of China’ and its w88 live casino Communication” studio launches academic seminarHeld in Beijing through online video conference. This forum is organized by the w88 casino of International Relations, w88 casino/Hosted by the Institute of National Security and Governance and hosted by the Public Diplomacy and International Communication Research Center of the w88 casino.
From Renmin University of China, Communication University of China, Beijing Foreign Studies University, Institute of West Asian and African Studies, Chinese Academy of Social Sciences (China-Africa Institute), Institute of Asia-Pacific and Global Strategy, Chinese Academy of Social Sciences, China Foreign Affairs University, Beijing International Studies University, w88 casino, Beijing Municipal Party Committee Frontline Magazine, China Central Radio and Television25 experts and scholars from well-known domestic universities, research institutes, and news media such as CGTN held online discussions, and nearly 60 scholars, researchers, students, and media reporters attended the meeting.
This forum is also hosted by the Beijing Municipal Party Committee Propaganda Department hosted by Professor Dai Changzheng"Cultural Masters Studio" - "'Government of China' and its w88 live casino Communication" Studio launched an academic seminar. The forum focused on the major topic of "w88 live casino Communication of 'Government by China'" and conducted heated discussions in three units, namely, the w88 live casino communication of "Government by China" from the perspective of communication studies, the w88 live casino communication of "Government by China" from the perspective of regional and country studies, and diplomacyView下注The w88 live casino spread of “China’s rule”.
The opening ceremony was hosted by the w88 casino of International Relations, w88 casino/National Institute of Security and GovernanceZhao Hongyan, professor and director of the Center for Public Diplomacy and International Communication at the w88 casino, presided over the meeting. w88 casino of International Relations, w88 casino/Dean of the National Institute of Security and Governance, Distinguished Professor HuiyuanDai ChangzhengIn his opening speech, he expressed his gratitude to the experts inside and outside the w88 casino who participated in the meeting, and gave a detailed introduction to the Center for Public Diplomacy and International Communication, pointing out that the center mainly relies on the w88 casino of International Relations and the Institute of National Security and Governance of the w88 casinoAn academic research institution established as a “Two Academies Platform”. The launch of the center’s “Government of China” and International Communication Studio is dedicated to promoting experts and scholars inside and outside the w88 casino to explore and study theoretical and practical issues in public diplomacy, international communication, international negotiation, and cross-cultural communication around major national strategic issues, to do a good job in “external communication, telling Chinese stories well, spreading China’s voice, and establishing China’s image” emphasized by our country, especially President Xi, and implement the foreign strategies of the party and the country.
Professor Dai Changzheng also raised issues worthy of in-depth study around public diplomacy and w88 live casino communication: First, as China’s comprehensive strength and national strength become stronger and stronger, and its integration into the globalization process becomes deeper and deeper, we need to tell our own stories well and construct and disseminate our experiences in a language that foreigners can understand and the entire world can understand. Second, as the great rejuvenation of the Chinese nation accelerates, China's overall economic size, social development level, cultural level, and scientific and technological level will rank among the best in the world. But at the same time, there are still many misunderstandings about China's political and economic image, cultural image, social image, and people's image abroad. The great rejuvenation of the Chinese nation in the future needs to be recognized by the w88 live casino community. The rise of China is a process of integrating into the world, requiring recognition and recognition by the world. Dean Dai Changzheng hopes that the Public Diplomacy and w88 live casino Communication Research Center will organize various academic research and activities around national strategic needs, gather the wisdom of domestic experts and scholars, and jointly contribute to China's external communication and public diplomacy.
The keynote speech of the first unit was hosted by Professor Zhao Hongyan, Director of the Public Diplomacy and International Communication Research Center of the w88 casino. The theme of this unit is“The w88 live casino communication of ‘Government of China’ from the perspective of communication studies”.
Communication University of China w88 casino of CommunicationProfessor Li ZhiYesAn in-depth interpretation of the Chinese wisdom of the concept of "a community with a shared future for mankind". Professor Li Zhi comparatively analyzed the differences between the Chinese worldview and the Western worldview from two aspects: methodology and ontology. Professor Li Zhi believes that the world is a relational existence, and that a community with a shared future for mankind is a global network of relationships composed of various relationships between states and non-state actors, and between states and non-state actors, rather than a substantive supranational political structure composed of states or non-state actors. Therefore, we need to appeal to traditional Chinese wisdom and transcend both the tianxia worldview and the Western cosmopolitan worldview to view, understand, and interpret the "community of a shared future for mankind."
Renmin University of ChinaResearcher at the Journalism and Social Development Research Center, Professor of Journalism w88 casinoLiu XiaoyanConducted an in-depth analysis of the difficulties and challenges faced by the Chinese Communist Party in its external communication. Professor Liu Xiaoyan believes that the Chinese Communist Party and its government are currently facing challenges from the United States and Western alliances"Wolf Tactics" siege. In the current w88 live casino public opinion environment, the stigmatization of the Chinese Communist Party by Western politicians has an impact that is difficult to eliminate for a while, and the frequency and intensity of stigmatization tend to increase. Compared with their understanding of China, overseas people’s understanding of the Chinese Communist Party is quite limited, and they have failed to establish effective connections between China and the Chinese Communist Party. "What is China" is now well known to the world, but questions such as "what is the Chinese Communist Party", "what is the Chinese Communist Party doing" and "why can the Chinese Communist Party do it" are still a blue ocean that needs to be explored urgently for people in other countries.
Dean of Hainan w88 live casino College of Communication University of ChinaZhao XinliThe professor analyzed the Japanese archives from the perspective of historical archives"Why can the Chinese Communist Party?" Professor Zhao Xinli showed how the Chinese Communist Party has promoted Japan in history by sharing Japanese archives collected during his PhD studies in Japan. These detailed archives fully demonstrated the wisdom of the Chinese Communist Party in foreign propaganda in history. He proposed that the domestic academic community should cooperate closely to collect and organize relevant foreign historical materials and archives, and hold the right to interpret and interpret the archives and historical materials in our own hands, so as to jointly do a good job in the w88 live casino dissemination of "Why the Chinese Communist Party Can".
Wang Yigao, researcher at the Journalism and Social Development Research Center of Renmin University of China and associate professor at the w88 casino of Journalism, views this from the perspective of cross-cultural communication"Civilization" and "culture" are distinguished: first, civilization emphasizes universality, while culture emphasizes specificity; second, civilization emphasizes globalization, and culture emphasizes regionalization; third, civilization emphasizes modernity, and culture emphasizes tradition; fourth, civilization "gives people a cold feeling just by saying this word," while culture is a "warm and cozy thing" that is specific, regional, and traditional. He believes that in the future, we should strengthen the construction of a communication knowledge system centered on Chinese culture and oriented to global civilization exchanges.
Xu Hai, deputy director and senior editor of the Research Office of Frontline Magazine of the Beijing Municipal Party Committee, analyzed the current problems of external theoretical propaganda and their solutions. He usesThe "Community of a Shared Future for Mankind", "One Belt and One Road", and the Confucius Institute are examples that illustrate the practical problems existing in external theoretical propaganda in recent years, including the contradiction between a large amount of domestic work and insufficient w88 live casino attention, the contradiction of emphasizing superficial propaganda without deep understanding, little recognition but many misunderstandings, and sometimes causing rebellious psychology in the audience. As for the deep-seated reasons behind these problems, we must not only find them in communication, but also in culture, with special emphasis on the constraints of material production methods. From the perspective of response, a major change is needed from the adjustment of the discourse system to the transformation of the narrative method, so as to have a better way to deal with the basic problems in the current external theoretical propaganda. It requires the adjustment of narrative positioning, changes in narrative content, changes in narrative methods and a clear distinction between narrative objects.
China Central Radio and TelevisionXu Yang, deputy director of the audio program department of CGTN and senior translator, analyzed the goal orientation and specific practice of w88 live casino communication of "Government of China" from the practical perspective of w88 live casino communication, taking CGTN as an example. She believes that in the w88 live casino communication practice of "China's governance", we should not talk to ourselves, but should have audience thinking and be effect-oriented, so that overseas audiences like to hear and see, are willing to listen, and are willing to see, so that they can empathize; storytelling must use less or no political language, and use small stories to tell big truths, and small incisions to reflect the big times. Internationally broadcast audio programs must be "interesting" to attract overseas audiences.
w88 casino of International Relations, w88 casino/Qiu Changqing, associate professor at the Institute of National Security and Governance and researcher at the Public Diplomacy and w88 live casino Communication Research Center, conducted an in-depth review of the keynote speeches of experts in this unit. He pointed out that in recent years, China has made remarkable achievements in material rise and its influence is growing. However, there is still a lot of work to be done in non-material rise. There is still a certain asymmetry between China's image in the w88 live casino community and its status as a great power. He pointed out that in the face of Western soft pressure on Chinese public opinion, we need to innovate propaganda methods and expand propaganda subjects. Propaganda subjects cannot be limited to official institutions, but must also give full play to the potential of the private sector, think tanks, and NGOs. In terms of the influence of discourse, terms such as soft power are currently created by the West. We must not only deconstruct the Western-dominated discourse, but also put forward our own new concepts and new expressions. China's public diplomacy and external communication still face many challenges, but this work is very important for China's future rise, and all experts, scholars, and front-line workers have a long way to go.
The keynote speech of the second unit was hosted by Chen Xulong, Executive Vice Dean of the Institute of National Security and Governance of the w88 casino, Huiyuan Distinguished Professor, and Researcher of the Public Diplomacy and International Communication Research Center. The theme of this unit is“The w88 live casino spread of ‘Government of China’ from the perspective of regional and country studies”.
w88 casino of International Relations, Beijing Foreign Studies UniversityZhang Ying, professor, deputy director of the editorial board of "w88 live casino Forum" and director of the editorial board of "Regional and Global Development"IntroducedReports on China in Latin American mainstream newspapers since the “Belt and Road” initiative was proposed. Professor Zhang Ying selected three important Latin American countries, Brazil, Argentina, and Colombia, and used a research method that combined qualitative analysis and quantitative analysis to analyze the construction of China's national image by the three major mainstream newspapers. Regarding how to improve or enhance our national image in Latin America, Professor Zhang Ying believes that it is necessary to further enhance the credibility of the media, strengthen cooperation with local mainstream media, and focus on issues related to audience relations in Latin America. At the same time, it is also necessary to make more use of new media platforms to expand communication channels, fully build a diversified media system, and make media methods more diversified.
Zhan Shiming, associate researcher at the Institute of West Asia and Africa (China-Africa Research Institute) at the Chinese Academy of Social Sciences and director of the editorial department of "West Asia and Africa", analyzed the difficulties and challenges faced by the dissemination of China's development experience in Africa. He believes that China needs to summarize what development experience is suitable for Africa and make great efforts in these areas. He advocated mutual learning between China and Africa. Not only is China’s development experience worth learning from African countries, but in fact we can also learn from African countries in many aspects. It is also necessary to correctly view the competition between major powers in Africa. Africa's foreign cooperation is open cooperation, especially in promoting the common development of Africa. We must handle the competitive and cooperative relations with other countries well.
Guo Deyu, deputy director and associate professor of the Business Chinese Base of the w88 casino, took the Confucius Institute in Japan as a case to analyze the current opportunities and challenges for the development of Confucius Institutes. He introduced in detail the current development situation and development experience of Confucius Institutes overseas. Based on his on-the-ground experience as the Chinese director of the Confucius Institute in Japan, he believes that the biggest challenge currently facing the Confucius Institute is the changing international situation and the challenge of the COVID-19 epidemic. How the Confucius Institute can truly integrate into the local area, the university, and the culture of the local country through the development of characteristics and the development that suits the needs of the other party, the country where it is located, the place where it is located, and the university where it is located, and play a good communication role is a question that needs to be thought about in the future.
Mao Yue, deputy director, deputy editor, and associate editor of the editorial department of "South Asia Studies" of the Institute of Asia-Pacific and Global Strategy, Chinese Academy of Social Sciences, looks at the evolution of China's image and its significance from an Indian perspective. She divided the evolution of China's image from India's perspective into four historical periods and pointed out that after the end of the Cold War, various factions in the Indian strategic community had different understandings of India's dream of being a great power and China's role in it, shaping different images of China. The characteristics of China's image in India's perspective lead to misunderstandings of elite vision, multi-facetedness, cultural differences, and misunderstandings through Western filters. Factors affecting China's image in India's perspective include India's situation and demands, changes in India's worldview, and influence from the West. She discussed the significance of the evolution of China's image in India's perspective: first, India's understanding of China's image is inseparable from the balance of power between the two countries; second, India's understanding of its status in the world has changed; third, India's attitude towards China is extremely complex; fourth, it considers the reasons for the lack of basic communication between China and India; fifth, there is a huge difference between India's view of China and China's view of itself.
College of International Relations and Economics, w88 casino/Feng Feng, associate professor at the Institute of National Security and Governance and researcher at the Public Diplomacy and w88 live casino Communication Research Center, made excellent comments on the keynote speeches of the experts in this unit. He mentioned that Latin American countries are deeply influenced by the West in terms of political culture and are quite different from China, which makes their impression of China generally negative. To handle relations with Latin American countries well, we must not only conform to the interests of both parties, but also in a way that they are willing to accept. Based on the spread of China's development experience in Africa, he believes that we need to continue to pay attention to and track different countries' understanding of China's national image, and gradually form a database as an important basis for national policies. He said that the profound insights into the development of Confucius Institutes based on practical work in the case of the Confucius Institute in Japan have greatly inspired him. He also agrees that China and India cannot observe each other through Western filters, otherwise it may cause misunderstandings on both sides and deepen mutual misunderstandings.
w88 casino of International Relations, w88 casino/National Security and Governance ResearchHouseQiao Xuan, associate professor and researcher at the Public Diplomacy and w88 live casino Communication Research Center, presided over the third unit discussion. The theme of this unit is“The w88 live casino spread of ‘Government of China’ from the perspective of diplomacy”.
Director of the Research Department of the China Foreign Affairs UniversityProfessor Xia LipingFrom the perspective of cultural exchanges between China and Africa"The Governance of China" w88 live casino Communication shared her personal experience cases such as leading African countries' delegations to Ningxia and Rwanda, explaining the great cultural differences between China and Africa in their different expectations for working hours, how to make African delegation members personally feel China's rapid development, the superiority of the Chinese Communist Party system and the pioneering and exemplary role of party members, as well as the Rwandan people's recognition of the long-term leadership of the Communist Party of China. Professor Xia Liping put forward several views on the communication of "Government of China": First, "please come in" to let the audience experience the superiority of China's political system; second, the communication content must be carefully designed, pay attention to details, touch people's hearts, and pay attention to resonance and the appeal of the audience; third, the communication effect must be smooth and smooth, and moisturize things silently; fourth, equality must be paid attention to in cultural exchanges, and it must be implemented in every link.
Associate Professor Liang Xiaojun, Department of Diplomacy, China Foreign Affairs University, believes that w88 live casino negotiation is a special kind of w88 live casino communication. Everyone is a carrier of w88 live casino communication. Everyone's behavior affects the w88 live casino image and they are all engaged in w88 live casino communication. She believes that building good relationships during w88 live casino negotiations is consistent with the purpose of w88 live casino communication. She uses the three dimensions of trust sources in w88 live casino negotiations, namely deterrent trust, cognitive trust and recognition trust, as an analytical framework for w88 live casino communication.Analyze the successful w88 live casino communication cases of Premier Zhou Enlai’s participation in the Geneva Conference in 1954, and find the paths and methods of w88 live casino communication. Associate Professor Liang Xiaojun interacted with Associate Professor Wang Yigao on the topic of "civilization and culture" in cross-cultural communication. She suggested that although the uniqueness of culture is important, "commonality" is more important in w88 live casino communication. Therefore, it is easier to gain the understanding of others by appropriately retaining individuality and starting from commonality.
Associate Professor Tian Xiaohui, assistant to the dean of the w88 casino of International Relations at Beijing Foreign Studies University, analyzed the development of EU integration and China’s international communication to Europe in the post-epidemic era. She believes that there are different cultures, values, and philosophies between China and Europe, and there have been different ideological differences for a long time. The deviation and smearing of Europe's perception of China has become more and more serious and obvious. She believes that China’s international communication to the EU and Europe should probably be carried out from the following aspects: first, fight without breaking up at the official level; second, strengthen communication channels in digital economy, green economy, global issues, Middle East peace, African development, climate change, etc.; third, expand channels for cultural exchanges and people-to-people exchanges; fourth, carry out targeted communication based on the heterogeneity within the EU, the heterogeneity of developed and less developed regions and countries.
Dr. Song Wenlong, director of the International Politics Department of the w88 casino of Political Party and Diplomacy of Beijing International Studies University, analyzed the international spread of online cancel culture and Western identity politics. He believes that cancel culture refers to an act of boycott, especially a boycott initiated on the Internet. Some well-known figures on social media have been boycotted by various public opinions because they have said some offensive or unacceptable remarks. Cancel culture represents the elimination of the long-term monopoly of discourse rights by the broad elites in the West. Due to the uniqueness of China’s online environment and culture, the impact of cancel culture and identity politics is relatively small, but it cannot be ignored.
Professor Zhang Xiaofeng, member of the Standing Committee of the Party Committee and Director of Propaganda of the w88 casino, made a summary review. Professor Zhang Xiaofeng pointed out that international communication is a major issue of the times facing the party and the country. General Secretary Xi Jinping has expressed many opinions and put forward high requirements for international communication, and has also set a model for international communication. Experts should work together to warm up and gather strength to create a public opinion field. At the same time, they should lead a team including students, colleagues, international friends, and even parents of students to form a joint force. In terms of communication methods, Professor Zhang Xiaofeng believes that it is necessary to express both feelings and reasons;Speak clearly about "China's governance" and "Chinese miracle", but also pay attention to the methods and methods, and use small incisions to show China's big feelings, big patterns, and big principles; actively guide students and w88 live casino scholars to make good use of small stories to describe Chinese wisdom and Chinese solutions; we must dare to fight and be good at fighting. In the face of behaviors and wrong views that slander China, we must take the initiative to speak out. We must have ambition, backbone, confidence, and courage, and we must use new technologies, clever methods, and good means to respond.
w88 casino of International Relations, w88 casino/Wu Shiyao, a lecturer at the National Security and Governance Institute and a researcher at the Public Diplomacy and w88 live casino Communication Research Center, served as the host behind the Tencent Conference of this forum and provided full conference services and technical support to conference experts.
This seminar is an interdisciplinary and multi-dimensional academic discussion focusing on w88 live casino communication issues, bringing together many experts, scholars, and industry elites in w88 live casino relations, political science, diplomacy, journalism and communication, regional and country studies, etc. Through discussion and interaction, sparks of ideas are generated and fruitful results are produced. This seminar is"Public Diplomacy and International Communication" is part of the Huiyuan Forum, "The Governance of China" and its International Communication Studio series of academic seminars. The Center for Public Diplomacy and International Communication of the w88 casino relies on the "two-w88 casino platform" of the w88 casino of International Relations and the Institute of National Security and Governance of the w88 casino to conduct in-depth research, provide consultation and analysis, improve the subject system, and actively serve national needs in the fields of public diplomacy and international communication.
