w88 casino News Network (Reporter Xu Shiqing Photography Wu Jialiang Mu Hongyuan)w88 casino games is a famous talker in the Qiang Qiang trio. w88 casino games is the director of the Chinese Department of Lingnan University in Hong Kong, a director of the China Theory Research Association, and a director of the Contemporary Literature Research Association. w88 casino games is Xu Zidong. "My name has never been associated with finance" and in4month5日18：30, he appeared in the international conference hall on the third floor of the Chengxin Building, discussing history and times, and interpreting real estate symbols across borders. Guo Juan, editor-in-chief of the New Culture Office, and Wang Zurui, secretary of the Youth League Committee of the w88 casino of Finance of w88 casino, attended this lecture.
The venue was packed
“Commercial symbols in the city can be studied as a kind of culture—how the intersection of public imagination is derived from businessmen’s profit-making tools, and how it is related to ideology.” Xu Zidong took Harvard professor Stephen Irving’s investigation of American shopping mall food streets as an example. Professor Irving explained the formation of the American worldview from the side simply by explaining the distribution of various restaurants on the food streets.
In his opinion, the property name, as a real estate symbol, has nothing to do with the buyer in a sense. An obvious reason is that when people buy a house, they first consider location, space, price, etc. Moreover, "'Zhaidian Mountain' may be a gathering place for the rich, and 'Diamond Mountain' may also be a slum area." According to his observation, in many cases, after a developer wins a site at an auction, the money in his hand is not enough to build a building. The first thing w88 casino games needs to prepare at this time is to spend tens of millions to hire a consultant to come up with a special name, launch a concept, a model, and then establishVIPClub, useVIPThe amount needs to be paid to build the sales office and clubhouse, and then the down payment from the house buyer is used to build the house. It can be seen that if the role of the name in early publicity is discarded, subsequent work is likely to be disconnected from the previous plan.
Xu Zidong’s sharp interpretation of real estate symbols
Having lived in Hong Kong for many years, Xu Zidong is well aware that Hong Kong talents are highly concentrated in the real estate field. "Ordinary people are very familiar with important real estate names. When you get in a taxi, you don't need to tell the driver which way to go. Just tell the driver the name of the real estate and the driver will understand." Hong Kong real estate names have three major characteristics: there are many mountains and rivers, an abundance of imperial symbols, and the word "hao" appears most frequently. In his sample survey150property names, including35The name ended up with words like "bay" and "mountain". Sea views are extremely valuable in Hong Kong. For example, there have been several buildings with "invincible sea views" in Central. w88 casino games jokingly called this phenomenon "incomparable sea views continue to appear, and each one takes the lead for two or three years." The expressions of imperial symbols include "King of the world", "Tianxi", etc., among which "Tianxi" contains50square metersIt sold for more than 10 million. w88 casino games pointed out the reasons for the endless emergence of such names: on the one hand, Hong Kong was once a British colony and the royal consciousness is deeply rooted; on the other hand, Hong Kong is far away from Beijing and is relatively less affected by political factors. Regarding the word "hao", w88 casino games pointed out,90A house with more than one square meter is called a "luxury house" in Hong Kong, but such a number is only the standard for affordable housing in mainland China.
Speaking of this, Xu Zidong couldn't help but sigh: "The advantage of high housing prices is that it makes everyone feel rich, but the disadvantage is that it reduces competitiveness and makes everything more expensive. Today's Hong Kong is the only one among the 'Four Asian Tigers' that does not have sufficient industrial strength. Its entire urban structure relies on real estate. Like Switzerland, Countries like Germany live by their brains, mainland China lives by their physical strength, and there are other countries and regions that live by "selling their bodies," one of which is selling resources, and the other is like Hong Kong, which is selling land very expensively, just like dressing up and putting it on display. Unfortunately, many cities are competing to imitate Hong Kong's real estate model."
According to him, Hong Kong’s real estate model originated from the beautiful planning of the British, although this model has long been out of shape. In the British design map, a region will have five basic objects: roads, houses, public lands, factories, and parks, of which parks should occupy60%, each of the other four items10%. As an immigration port, Hong Kong only40%The land is habitable and the population exceeds200Housing has become so tight that today’s real estate transactions have become economic leverage. As housing prices rise, the government creates a source of income through land sales. In the past few years, land sales accounted for almost half of the total income40%, half of the people in Hong Kong live in government housing.97Mainland’s real estate development policies after 2009 are largely based on Hong Kong’s experience, but Hong Kong’s experience has its own particularities. "In actual operations, the mainland has learned two things: Hong Kong is cautious about selling land, and it can be sold again according to the current method200; Most of the money from land sales in Hong Kong was used to build public housing. As long as Hong Kong citizens meet the poverty conditions, each person can live with several thousand dollars100square meters's house. ”
In addition, w88 casino games shared with the audience some other discoveries w88 casino games made about real estate symbols. "The cultural characteristics of Hong Kong are 'semi-vulgar', while that of mainland China is 'semi-elegant'." w88 casino games took a real estate in Shanghai named after "Seine River Scenery" as an example and proposed the term "core concept hype". Real estate developers in Beijing also hype up core concepts, but they turn a corner. They imagine that people who buy houses in Beijing are very educated, for example, naming them "Yunshui Mansion" or "Wushuang". Hong Kong attaches great importance to homophony. "One Bottle" is a very literary name in Beijing, but in the minds of Hong Kong people it alludes to "poverty", so the sales volume of real estate is bound to be poor. The last finding w88 casino games made attracted repeated approval from the audience - the main theme concepts used by mainstream media rarely appear in real estate symbols, and "harmony" and "liberation" have not entered the city's main public information system. In Taipei, people do not have such constraints. They are willing to accept residences such as "Chinese Man" and "Renyi Jingxiu" as their homes.
Audience questions
When answering the audience’s sharp questions about social ills, Xu Zidong expressed his opinion: “Don’t always regard the shady background as a reason for not working hard, thereby falling into a vicious cycle. "The audience immediately burst into warm applause.
Signing session
After the lecture, Xu Zidong signed and sold three volumes of "Rereading the Cultural Revolution", "Zhang Ailing·Yu Dafu·Hong Kong Literature" and "Transgressive Speech" on the spot, and accepted an exclusive interview with reporters. As an intellectual who frequently speaks out in the media, w88 casino games believes that his main occupation is learning. "Intellectuals and media people have opposite vocations. The former's vocation is to say something different from others, while the latter's vocation is to say something relevant and the same to the public. The key is to balance the two. The key is to clarify one's responsibilities when transforming one's identity." In a few words, the wisdom and elegance of a scholar are fully demonstrated.
Xu Zidong accepted an exclusive interview with reporters
This event is hosted by the Student Union of the Youth League Committee of the w88 casino of Finance.
