(Source: National Engineering Research Center for Internet Education subscription number, February 5, 2025)
[Abstract] Precision ideological and political education is an eager response to the ideological and political education of students in the information age. Based on the "big ideological and political education" pattern, Southwestern University of Finance and Economics strengthens the top-level design of precise ideological and political education from a digital perspective, taking into account "information technology accuracy" and "ideological and political education temperature", relying on the construction of the "SWUFER Growth Data Portrait" system, and working together to create "precise targets - accurate identification - accurate education". The precise ideological and political work operation system of "education-precise service-precise evaluation-precise guarantee" consolidates the information technology support for precise ideological and political education, expands and extends the time and space field of precise ideological and political education, strengthens the organic integration of instrumental rationality and value rationality, and effectively improves the pertinence and timeliness of ideological and political education.
[Keywords]digitization; data portrait; precise ideological and political education
The "Opinions on Strengthening and Improving Ideological and Political Work in Colleges and Universities under the New Situation" issued by the Central Committee of the Communist Party of China and the State Council emphasizes "grasping the ideological characteristics and development needs of teachers and students, focusing on the combination of theoretical education and practical activities, the combination of general requirements and classified guidance, and improving the scientific and refined level of work." General Secretary Xi Jinping pointed out that to do a good job in ideological and political work in colleges and universities “we must use new media technology to promote the high integration of the traditional advantages of ideological and political work with information technology to enhance the sense of the times and attraction.” Modern digital information technology has become a key element in leading scientific and technological changes and industrial revolutions, and a disruptive force in promoting social change and progress. It has given ideological and political education a new mission, created a new space, and injected new momentum, making precise ideological and political education not only realistically urgent, but also technically possible and practical. Southwestern University of Finance and Economics is based on the implementation of the fundamental task of cultivating people with moral integrity, promoting the construction of a "smart learning and engineering" information platform carrier with high quality and integration, building a "six precise" ideological and political education model based on the "SWUFER growth data portrait", and focusing on cultivating new talents of the era with comprehensive development of moral, intellectual, physical, artistic and labor.
1. Clear goal positioning: Based on the "big ideological and political" education pattern, strengthen the top-level design of precise ideological and political education from the digital perspective
(1) Build a precise ideological and political education working mechanism of “point-line-surface” progress
Young college students shoulder new missions, have new characteristics, and are accompanied by new demands. They are in urgent need of precise ideological and political education that "changes with events, advances with the times, and is new with the situation." "Precision ideological and political education is the coordinated operation and fine division of labor under the unified leadership of the party. It uses the working mechanism of 'big ideological and political education' and makes full use of existing big data technology to collect audience information and analyze audience needs. On the basis of dynamically monitoring the specific situations of ideological and political educators and ideological and political education objects, a reasonable and targeted implementation plan for precise ideological and political education is formulated to ensure that precision ideological and political education can be carried out in a timely and efficient manner." The deep coupling of the advantages of modern information technology and traditional ideological and political education has become the logical rationale and practical necessity for accurate ideological and political education in the new era. The w88 casino has successively issued a series of institutional measures such as the "Implementation Opinions of Southwestern University of Finance and Economics on Deepening the Reform of Student Education Management Services", "Measures for the Management of Information Construction Projects of Southwestern University of Finance and Economics", and "Implementation Plan for the Construction of "Smart Learning and Engineering" of Southwestern University of Finance and Economics". It clearly proposes to create a "smart learning and engineering system" and establish an "ideological and political work system with more precise education, more sophisticated management, and leaner services", and continues to optimize the education path with full participation, full-time penetration, and full-scale collaboration. Under the coordination of the w88 casino's student affairs leadership group and informationization work leadership group, relying on the construction of "smart campus", a student affairs informationization office was established in the student affairs department, and a student affairs informationization work team consisting of "student work team + informationization service agency + professional and technical personnel + student backbones" was established to organize multiple rounds of "student affairs informationization and precision" "Big learning, big discussion, big research on ideological and political education", establish working mechanisms such as student information data standardization mechanism, "four-ring linkage" coordinated precision education mechanism, and accurate evaluation mechanism of students' comprehensive quality, and clarify the working ideas of deepening the precision ideological and political education system with smart systems, innovating the precision ideological and political education mechanism with technology integration, and enhancing the effectiveness of precision ideological and political education with system linkage.
(2) Build a “big data center for student affairs” and lay a solid foundation for precise ideological and political education
Based on the "big ideological and political" work concept, focusing on "using data to make decisions, using data to serve, and using data to innovate", "the digitization of information not only constructs a new discourse dimension, but also creates the existence of 'others' in the data, objectively turning the given understanding in traditional education into appropriate service needs" [③] The w88 casino relies on "wisdom "Campus" reform, break the student affairs "data islands" and "data barriers" between various student education management service units, management systems and terminal devices on campus, unify student affairs data standards, data interfaces, transfer processes and sharing rules, avoid "each master" of data at different levels, and enable data resources to shift from serving management work to serving education work. Comprehensively examine the interrelated structures, levels, elements, functions, and links inside and outside the system, and coordinate the construction of a system integration pattern that connects top and bottom, links left and right, connects internal and external, is orderly, and combines integration and division. Information technology empowers students in all areas of study and life, as well as counselors in 24 areas of ideological and political education, and realizes the full link of student affairs data. Improve the data collection and management structure with the methods of "system docking + manual intervention" and "process recording + result import", establish a w88 casino-level "student affairs public basic database", and combine collection technology, big data analysis technology, data query technology and data display technology to avoid data being rigid and static, making the data become dynamic and living things, and realizing the full link of student affairs data in space, time and scenarios.
2. Construct an action framework: focus on the closed loop of precise education and create a precise ideological and political education path based on "SWUFER growth data portrait"
The w88 casino has a deep understanding of the laws of informatization and the ideological and political education of college students, and relies on the construction of the "SWUFER Growth Data Portrait" system to build a precise ideological and political work operation system of "precise goals - precise identification - precise education - precise services - precise evaluation - precise guarantee", and continue to improve the "satisfaction" and "sense of gain" of teachers and students.
(1) Use "precise goals" to ensure the precise direction of building moral character and cultivating people
Modern technologies represented by the Internet, big data, artificial intelligence, cloud computing, etc. are constantly changing the connotation and extension of the financial field, and traditional financial education is being subverted and reshaped. The w88 casino deeply grasps the fundamental question of "what kind of people to train, how to train people and for whom to train people", and accurately responds to the party, country and society's goal expectations for the growth and success of finance and economics college students. "Diversified social trends of thought bring students heterogeneous value experiences, but they can also easily push them into a situation where values are confused and lost." The correct political direction, value orientation, and education orientation are throughout the entire life cycle of students, focusing on guiding students to strengthen the "four consciousnesses", strengthen the "four self-confidences", and achieve "two maintenances", integrate into the entire field of w88 casino talent training, and take the lead in proposing the concept of "new finance and economics" in the country, ahead of the times Lay out, innovate, and solidly promote cross-disciplinary integration and collaborative innovation. Relying on multiple large-scale platforms that gather high-level resources, we will continue to deepen the reform of talent training models, vigorously cultivate top-notch innovative talents with cross-integration of artificial intelligence, blockchain, big data, and economic management disciplines, and focus on "cultivating outstanding talents in the financial field with comprehensive development of morality, intelligence, physical and aesthetics, social responsibility, innovative spirit, and international perspective."
(2) Present students’ ideological and behavioral dynamics with “accurate identification”
What is the true state of the students’ thoughts and behaviors? Answering this question well is a realistic requirement to speed up the construction of a high-quality ideological and political education system and resolve the structural contradiction between the "supply side" and the "demand side" of ideological and political education. The w88 casino adheres to the principle of letting data "speak" and "visualize". It relies on the "smart learning and engineering" system, takes the "student comprehensive data management platform" as the core, integrates 16 information platforms and services, and uses big data and artificial intelligence and other technical means to accurately identify five major types and 24 sub-types of students: students with psychological care, students with financial difficulties, students with behavioral concerns, students with interpersonal relationships, and students with academic problems. Extensive research and scientific structure have established a student growth data portrait index system composed of 72 influencing factors, dynamically collecting more than 100 data information from 12 management departments in the w88 casino, and realizing visual presentation, quantifiable measurement, summary and refinement of student learning status, behavior management and other data, so as to comprehensively and accurately grasp the dynamic development of students, obtain the "knowledge, emotion, intention, and action" map of college students during their time in w88 casino, and complete the "SWUFER growth data portrait" of individual students and groups.
(3) Optimizing the “timeliness and effectiveness” of ideological and political education with “precision education”
In the digital age, "the education model of "flood irrigation" alone can no longer fully meet the all-round requirements of education objects", and there is a need for "precision drip irrigation" that changes with the "time", has a "degree" of relaxation, and is pragmatic and "effective". Based on the promotion philosophy of "informatization" of all-person education, "visualization" of education in the whole process, and "intelligentization" of education work, the w88 casino deeply grasps the "authentic state" of the student group, follows the rhythm of the times, and is close to the reality of students. It carefully customizes thematic educational content such as the Chinese Dream, the centenary of the founding of the Party, Chinese-style modernization, and the awareness of the Chinese nation's community, and activates "theme party days, theme group days, and theme class meetings" to sing the main theme of the times. "Looking at people and serving food", customized development of projects such as "College Student Backbone Training Class", "Psychological Team Counseling", "Peer Academic Assistance", "Kunpeng Entrepreneurship Experimental Class", "Xicai Pomegranate Red" and other projects, creating an all-media thought leadership matrix of youth visual products such as a virtual simulation experience teaching center for ideological and political courses, "Motion, Stop Frame, Painting Pavilion" and "Extraordinary Youth" online culture studio, and comprehensively carry out hierarchical and classified ideological and political education. Establish a "student activity management system", an integrated management system for student activity release, process management, and evaluation and assessment, to improve the "timeliness and effectiveness" of ideological and political education by closely following the perspective of students' growth and success, and the way of thinking and behavior of young people.
(4) Use "precision service" to solve actual problems and lead growth
By analyzing the characteristics of student groups and individual behaviors, we can determine what students want, need, and lack, and teach students in accordance with their aptitude according to individual students or group types, so that the educational content can fit with students' personalized development, and ultimately achieve "know better and act more effectively." "Accurately grasping the main characteristics and multiple dilemmas of young students' spiritual needs, accurately guiding their spiritual needs, and improving their ideological understanding and spiritual realm are important tasks of ideological and political education." Using the student's online ideological research platform, student living space symposium, Xicai Yi Class, Xicai Youth Network, and the "Student E-Home" system online system to grasp students' ideological dynamics and learning and life demands, and enhance the experience and interactivity of ideological and political education. Provide real-time personalized assistance and consulting services through the "Precision Financial Aid Service Platform", "Student Psychological Counseling Service Platform" and "Career Counseling Service Platform". For example, the "Xuegong Ejia" system covers 21 business sectors in the student education management service business field. Students can make suggestions, complaints, help or thank you on student affairs. The application platform implements the "first inquiry responsibility system", and relevant functional departments handle the matter within a time limit. Students conduct online evaluations to ensure "response rate" and "satisfaction rate". The w88 casino's "one-stop" student affairs service hall accurately meets the actual needs of students and has become a convenient, professional, efficient and high-quality "one-stop" student service field.
(5) Use "accurate evaluation" to stimulate students' all-round development momentum
Student evaluation is the basic link in educational evaluation. "Based on students' individualized and developmental needs, a real-time evaluation and feedback system is constructed to open up the 'last mile' of accurate ideological and political education." Scientific evaluation "baton" is of great significance in promoting students' physical and mental health and all-round development. The w88 casino fully implements the educational policy of "simultaneous development of five educations", adheres to the evaluation orientation of putting morality first, ability first, and comprehensive development, and formulates the "Measures for the Comprehensive Quality Evaluation of Undergraduate Students of Southwestern University of Finance and Economics". In the practice of educational evaluation, relying on the informatization construction of "Smart Learning and Engineering", we organically combine qualitative evaluation with quantitative evaluation, basic evaluation with developmental evaluation, and personal evaluation with organizational evaluation to improve result evaluation, strengthen process evaluation, and explore value-added evaluation. Set up five accurate evaluation modules and 38 evaluation dimensions of "ideological and moral quality, professional theoretical quality, physical and mental health quality, cultural and artistic quality, and labor quality" to conduct an all-round and accurate evaluation of students' growth and development throughout the process, to achieve vertical and horizontal visual comparisons of individual and group growth and development, and to issue a "Student Comprehensive Quality Evaluation Report" to individual students and college-level talent training units every semester. The comprehensive evaluation results are included in students' personal files and become an important basis for student evaluation and awards.
(6) Improving the team’s precise ideological and political capabilities with “accurate guarantee”
Ideological and political educators are the leaders of the ideological and political education process, and good quality and ability are the prerequisite and foundation for educators to perform their duties. Guided by precision ideological and political work, the w88 casino optimizes and upgrades the "Southwestern University of Finance and Economics Student Education Management Service Assessment Methods" to stimulate the vitality of precision ideological and political work; guarantees conditions to promote a solid foundation for precision ideological and political work, and increases investment in hardware and software resources for the informatization of student affairs and precision ideological and political construction; promotes the efficient development of precision ideological and political work with data information guarantee, and releases "digital reading of ideological and political work" based on precision education every month to achieve ideological and political work and Quantitative and visual presentation of student behavior; team guarantees are used to promote the implementation of precise ideological and political education. Through the third-level training of counselors and special digital ideological and political training, the digital awareness, digital knowledge, digital application, data security awareness and other qualities of the student team are improved, and the transformation of educational decision-making from experience-driven to data-driven, the transformation of educational management from one-way management to collaborative governance, and the transformation of educational services from passive response to active service.
From 2021 to 2023, the average student satisfaction with student education management services reached 97.62%, and the precise ideological and political education based on the "SWUFER Growth Data Portrait" has begun to show results.
Figure 1 Operation chart of precise ideological and political education model
3. Rational review and outlook: adhere to integrity and innovation, and promote the high integration of traditional advantages in ideological and political education work with information technology
(1) Accelerate the “new digital infrastructure” and consolidate information technology support for precise ideological and political education
“Big data is a kind of information asset. It is processed with a new and relevant analysis model, so that the processed data has stronger decision-making power, insight and process optimization capabilities.” Examining the current situation of informatization of college student education management services, it is necessary to work in the same direction from the two dimensions of data base construction and information technology platform support. First, strengthen the construction of information data standardization and solve the problem of “information islands”. The phenomenon of decentralized data of college students, weak data consistency, and closed information systems is still serious, resulting in information data related to students' ideological and political education being complex and poorly integrated. According to the "Guiding Opinions on Promoting the Construction of New Educational Infrastructure and Building a High-Quality Education Support System", universities should strengthen the standardization of information data at the w88 casino level, establish the concept of co-construction, co-governance and sharing of big data, unify data standards, business processes, and system interfaces, aim at "insensitive" data collection, adhere to "one number, one source", and establish a complete information collection dimension library and standardized data information management system, so that data can be retained, connected, and used. The second is to strengthen the informatization layout of "one number, one core and multiple diversification" and strengthen the construction of carrier platforms. Traditional ideological and political education in colleges and universities presents problems of low efficiency and weak pertinence. It is necessary to widely apply information technology means to build a high-quality "student affairs data center", a high-level "smart academic and engineering" system, and a high-quality "diversified application service program" to create a full life cycle management and service platform for students during college. It is necessary to expand the scale of all-dimensional data collection of "teaching, management, service" and "first classroom + second classroom", enrich the types of data collection, optimize data collection methods, and make "intelligent responses" to students' various needs such as ideological guidance, affairs management and services, quality development, ability improvement, employment development, and knowledge acquisition.
(2) Dig deeply into the “data treasure” and expand the time and space field for precise ideological and political education
"Student portraits are a user portrait method that uses a three-category tag system that reflects student characteristics, behavioral diagnosis, and demand prediction attributes to describe and visually present user portraits." In the information age where "everything can be digitized," colleges and universities have accumulated basic student files, educational experiences, social practices, consumption behaviors, network choices, work and rest habits, academic status, and social relationships in their student education management services. They have the characteristics of diverse data types, huge quantities, and ultra-fast update speeds. How to develop and make good use of this "data treasure" is of great significance for educators to accurately identify education objects, accurately provide educational content by hierarchical classification, and scientifically evaluate facilities. Colleges and universities should rely on their own talent and technological advantages, use artificial intelligence, big data, cloud computing and blockchain technology to strengthen computing power guarantees, improve data processing effectiveness, sense, analyze and integrate key information of core student work systems, establish data algorithms and analysis models for accurate ideological and political education, accurately identify students' thinking, learning and behavioral states, and accurately Accurately obtain students' development tendencies and demands, implement labeling management and hierarchical classification education, and "accurately deliver" highly suitable educational solutions such as smart academics, smart funding, smart psychology, smart employment, smart management, etc., observe the intelligent transformation of ideological and political education in colleges and universities from the technical dimension, and effectively solve the problem of "what to educate and how to guide". At the same time, various education, learning, and life information dissemination and reception terminals can be used to build an all-round, multi-angle three-dimensional educational media environment and promote two-way interaction between educators and education objects.
(3) Pay attention to adhering to "information ethics" and strengthen the organic integration of instrumental rationality and value rationality
Cultivating people with moral integrity is the fundamental task of education. Adhering to the deep coupling between the instrumental rationality of information technology means and the value rationality of ideological and political education is the key to achieving precise ideological and political education. "Placing the issue of educational data security in the category of moral evaluation, its ethical value is generated from the relationship between the objective attributes of educational data security and people's subjective needs." First, we must pay attention to information security and abide by information ethics. In the process of student education management services, laws and regulations such as the "Data Security Law of the People's Republic of China" and the "Personal Information Protection Law of the People's Republic of China" should be followed to strengthen the construction of supervision and restraint mechanisms for the collection and utilization of student data information on campus, set up hierarchical permissions for data collection, storage, use and sharing, avoid "excessive intrusion" of information technology, prevent the leakage of student data and information, and protect students' rights to human dignity, privacy and other legitimate rights and interests; secondly, we must adhere to the people-oriented approach and avoid falling into an "information cocoon". Information technology empowering accurate ideological and political education should adhere to the value orientation of cultivating moral character and cultivating people, take the comprehensive development of students' moral, intellectual, physical, artistic and labor as the goal, take into account "information technology precision" and "ideological and political education temperature", strengthen information technology means and traditional ideological and political education such as theoretical education method, practical exercise method, role model method, self-education method, and consultation and counseling method. In the integration of methods, pay attention to looking at the essence and direction through data and phenomena, be wary of "data-only theory", avoid "digital anxiety" in teachers and students, and effectively exert the precise synergy of "digital intelligence" and "human intelligence"; thirdly, it is necessary to improve the information literacy reshaping of the ideological and political education work team, and promote the reshaping of the ideological and political education work process and ecological reshaping. Carry out special training for the ideological and political education team in digital education, information technology, big data and artificial intelligence, smart campus, etc., to temper teachers and students' broad consensus on informatization and precise ideological and political education, cultivate the concept of big data, cultivate information-based thinking, and learn to use information-based tools. Strengthen departmental coordination, break down separation barriers, formulate detailed timetables and plans, and promote the w88 casino's informatization and precise ideological and political work "one network to the end."
4. Conclusion
Informatization, digitization and intelligence have created a "new environment", provided "new momentum" and opened up a "new track" for precision ideological and political education in colleges and universities. Colleges and universities should follow the trend, promote the "integration of traditional advantages of ideological and political work with information technology", create a precise ideological and political work operation system of "precise goals - precise identification - precise education - precise services - precise evaluation - precise guarantee", and gradually realize the paradigm shift of precise ideological and political education from experience to data, from extensive to meticulous, from lagging to forward-looking, from separate efforts to combined efforts, and from vague to clear, and open a new chapter in cultivating people with moral integrity.
Authors: Liu Weiliang, Lin Chuanwei, Dili Nigel Aili (Southwestern University of Finance and Economics)
